Aurum Skincare
Aurum Skincare
Brand Identity · Packaging
Brand Designer — Est. 2015
Strategic brand design for ambitious companies ready to own their market — across Europe, the US, and Australia.
Selected Work
Brand Identity · Packaging
Rebranding · Art Direction
Brand Identity · Digital
Full Rebrand · Wayfinding
About
I'm Maren Solberg — a brand designer who works at the intersection of strategic thinking and visual craft. Based in Amsterdam, working globally.
I partner with founders, CMOs, and creative directors who understand that a brand isn't just a logo — it's a market position, a story, and a system designed to compound value over time.
Services
A complete visual identity system — logo, typography, colour palette, iconography, and brand guidelines — built to scale with your ambitions.
A distinctive, ownable mark that communicates your positioning at a glance. Delivered in all required formats with clear usage guidance.
Strategic repositioning for established businesses ready to evolve. Audit, strategy, and full visual system — managed for continuity and impact.
Creative direction for campaigns, editorial, and product launches. I define the visual language and ensure every touchpoint stays on-brand.
Process
Phase One
Deep-dive workshop to understand your market, competitors, audience, and the gap we're designed to own. No assumptions.
Phase Two
Positioning framework, brand narrative, and a creative brief that gives every design decision a reason to exist.
Phase Three
Two focused concept directions, developed in full. Refined collaboratively through structured feedback rounds until the work is exceptional.
Phase Four
Production-ready files, comprehensive brand guidelines, and a handover call to ensure you can use your brand with confidence.
Client Voices
Maren didn't just design our brand — she helped us understand who we actually are. The result positioned us to close our Series A within six months of launch.
The level of strategic thinking was something I hadn't experienced with a designer before. She asked questions our consultants never thought to ask.
Our rebrand was handled with exceptional care. Maren balanced our legacy with where we're headed — and the result feels both familiar and completely new.
Working across time zones could have been difficult. Instead, her process made the collaboration the smoothest I've had with any creative partner.
Contact
Most brands are forgettable.
Yours doesn't have to be.